Entries Categorized as 'Ethics'

BC Hydro’s PR-clever Holiday Card

Date December 22, 2007

Philanthropy is a wonderful thing, and BC Hydro has no shortage of it this season with their PR-clever holiday card.
Upon arrival, each visitor has the option to drop a coin through a short circuit of Christmas lights, resembling the insides of a vending machine. Each coin dropped will “help the Power Pioneers raise $1 […]

Record label ruins YouTube for independent musicians

Date September 12, 2007

Oftentimes, cover songs are the way for musicians find their way into the limelight.
Do you know how many people have searched for Rhianna’s Umbrella? Or how about Linkin Park’s What I’ve Done? Enough to land “independent” talent Marié Digby 2.3 million views on YouTube.
Marié’s popularity is a testament to the value of cover […]