Chasing the Golden Domino

May 13, 2008

Late October 2007, Guinness launched “Tipping Point” - its most ambitious (i.e. €15,000,000 +) campaign to date.

Created by AMV BBDO, the campaign centers around a commercial that turned a rural community upside down in village-wide game of dominoes.

Within the commercial is a series of subtle cues which ultimately lead to a golden domino. Visit the AMV BBDO’s Tipping Point website for a closer look at how an award-winning viral campaign is crafted.

At this hour of night, I can’t think of any other great viral campaigns besides the ones for Halo. Do you have any favorites?

Posted in Advertisements & Promotions