A Million Dollars Sitting at a Bus Stop

Date April 12, 2008

3M Security Glass puts its money where its mouth is.
Image courtesy of avlxyz.

You find some amazing things digging through Flickr, including some clever advertisements.

Today, here’s a look at how 3M put its money where its mouth is - and behind some of its security glass.

This particular photo was taken in Vancouver. I haven’t seen it. Have you?

Update: Stephen, a marketing guru from Engine Digital, credited the campaign to Rethink. Props to the creative team, and kudos to Stephen for filling us in!

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4 Responses to “A Million Dollars Sitting at a Bus Stop”

  1. stephen said:

    This ad was done by Rethink Advertising of Vancouver. Likely the only actual placement of this ad - which (coincidentally) was located in front of their office. If i remember correctly, in ran for a very short timeframe, and was watched by security, though i also recall hearing that the top bills were the only real ones. Pretty witty concept for sure.

  2. Jeremy Lim said:

    Kudos once again for the details! I’m surprised they used real bills at all.

    Did anyone try to break through the glass?

  3. nancy (aka moneycoach) said:

    no way! that’s incredible — mind if I post it on my blog, with a link to you as finding it?
    Also great to see you earlier! (and if you do check out my site, I know the photos aren’t showing! I e-mailed the web host about it. grrr.)

  4. Jeremy Lim said:

    It’s all yours, Nancy! I’ll e-mail you to confirm, too!

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