Philanthropy is a wonderful thing, and BC Hydro has no shortage of it this season with their PR-clever holiday card.
Upon arrival, each visitor has the option to drop a coin through a short circuit of Christmas lights, resembling the insides of a vending machine. Each coin dropped will “help the Power Pioneers raise $1 […]

Posted in Advertisements & Promotions, Ethics 6 Comments »

There’s always room for learning.
Writing White Papers, a website dedicated to helping people develop their writing skills, compiles a list of the top 10 blogs for writers each year.
Below are the 2007/2008 winners in descending order:

Copyblogger, by Brian Clark: Holding the number-one spot for the second year running, this site excels at teaching […]

Posted in Resources 7 Comments »

There’s been a lot of debate over what 2010’s mascot would be. Many Vancouverites suggested hockey-fitted beavers. Others, marijuana leaves with limbs. Instead, the City of Vancouver went with a different alternative that no one saw coming: three anime-inspired characters that aim to embody everything Vancouver (sans the hemp).
They’re cute. […]

Posted in Advice, Branding, Funny & Offbeat 2 Comments »