Entries from September 2007

How to become a great copywriter: Copyblogger

Date September 30, 2007

Images are worth a thousand words, but oftentimes, those thousand words are left up to the interpretation of the viewer. When I need to get a solid message across, I trust pen over Photoshop.
So today, I’d like to introduce a great resource that I use on a regular basis: Copyblogger.
Authored by Brian Clark, […]

How to gain an extra optical inch on your …

Date September 16, 2007

Carrot? Yard stick? Japanese bullet train?
No matter what it is, whenever you need to get that extra boost, shave everywhere.
Phillips hits their target market hard with this campaign. The benefits are tied in perfectly with the off-color humor.
I won’t say much as this is something you should definitely see for […]

Record label ruins YouTube for independent musicians

Date September 12, 2007

Oftentimes, cover songs are the way for musicians find their way into the limelight.
Do you know how many people have searched for Rhianna’s Umbrella? Or how about Linkin Park’s What I’ve Done? Enough to land “independent” talent Marié Digby 2.3 million views on YouTube.
Marié’s popularity is a testament to the value of cover […]

Ik zie, ik zie, wat jij niet ziet

Date September 10, 2007

Ik zie, ik zie, wat jij niet ziet - I see, I see, what you don’t see.
My heart sunk as I watched SIRE’s Ikzieikziewatjijnietziet.nl campaign. In a few words, it is brilliant, and painfully revealing. It’s frightening what goes around us. We’re unaware of so much, but there’s so much pain and […]

Clear Blue Digital Pregnancy Test

Date September 5, 2007

To commemorate the launch of Marketing Ruined My Life on our new server (graciously provided by web development firm Outcome3), I’d like to share an ad with you.

Creative folk are often split when it comes to humor; one camp fears it, and the other reveres it. It depends a lot on the brand, but […]