May 13, 2008
Late October 2007, Guinness launched “Tipping Point” - its most ambitious (i.e. €15,000,000 +) campaign to date.
Created by AMV BBDO, the campaign centers around a commercial that turned a rural community upside down in village-wide game of dominoes.
Within the commercial is a series of subtle cues which ultimately lead to a golden domino. Visit the AMV BBDO’s Tipping Point website for a closer look at how an award-winning viral campaign is crafted.
At this hour of night, I can’t think of any other great viral campaigns besides the ones for Halo. Do you have any favorites?
Posted in Advertisements & Promotions 
No Comments »
May 8, 2008
Tonight, we’ve got an import on our hands. In Japan, sex appeal reigns high - so much so, that things like this have pretty much become regular practice.
The cardboard cutout, endowed with a life-sized silicone bosom, was found in Sofmap, an electronics megastore in Akihabara.
I guess marketing firm for Married Women Harem: This is the Married Women Paradise Inn, decided a hands-on approach was the best thing for the campaign as the stand encourages visitors to give the busty pair a squeeze.
No joke. Verbatim, the sign reads, “Squeeze All You Want!”
What do you guys think? What other crazy stuff have you seen?
Source: Details from Weird Asia News. Original photos from Akiba Blog (NSFW).
Posted in Advertisements & Promotions, Funny & Offbeat No Comments »
April 26, 2008
Originally reported by Telegraph, the UK’s Office of Government Commerce has brandished their new logo. And it’s just awful.
What’s so wrong, pray tell? This.
A lesson in design: take a good look from all angles.
Posted in Branding, Funny & Offbeat 3 Comments »
April 12, 2008
You find some amazing things digging through Flickr, including some clever advertisements.
Today, here’s a look at how 3M put its money where its mouth is - and behind some of its security glass.
This particular photo was taken in Vancouver. I haven’t seen it. Have you?
Update: Stephen, a marketing guru from Engine Digital, credited the campaign to Rethink. Props to the creative team, and kudos to Stephen for filling us in!
Posted in Advertisements & Promotions 4 Comments »
March 25, 2008
How would you describe your bank?
Archaic? Assumptive? Arrogant, even? All of the above, and more? Well - not my bank!
Today, I had to make two calls. Expecting each to be a long, grueling process, I lay out all of my information in front of me and found myself a comfy blanket.
The first call. I dialed, navigated the voice-guided directory, and waited. To my surprise, I was greeted by a gentleman after only a few seconds. He was warm, and knew exactly what I was looking for. The call lasted two minutes. I smiled as I put down the receiver.
The second call. I dialed, found my way, and waited again. Once again, I was answered promptly by a friendly voice. Once again, I was in and out under two minutes with everything I needed.
In four minutes, my bank earned my loyalty, secured my business, and enlisted a free advocate. (Props to Carter and the other gentleman who helped me out!)
What companies do you know that could learn some customer service finesse? I’ve got one:
Impark.
Posted in Advice, Customer Service, Personal 3 Comments »
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